So first things first...Marketing and Brand are regularly on our board room agenda *Strongly disagreeDisagreeNeitherAgreeStrongly agree Within the last 12 months, we’ve asked our customers what is important to them (eg: through focus groups, surveys, engagement campaigns, interviews etc) *Strongly disagreeDisagreeNeitherAgreeStrongly agreeIf we asked 10 people across our business to describe what we do, how we operate and why we are in business, their answers would be pretty consistent *Strongly disagreeDisagreeNeitherAgreeStrongly agreeNext - your visionNow your vision...We have a clear strategy and a well defined business plan *Strongly disagreeDisagreeNeitherAgreeStrongly agree We have clearly defined business goals that we measure and report on regularly *Strongly disagreeDisagreeNeitherAgreeStrongly agree The business strategy and plan have been communicated effectively to everyone inside our organisation *Strongly disagreeDisagreeNeitherAgreeStrongly agreeOur business has a clear positioning that differentiates us from our competition *Strongly disagreeDisagreeNeitherAgreeStrongly agreeNext - your offerYour offer...We have a clear understanding of who our customers and key stakeholders are *Strongly disagreeDisagreeNeitherAgreeStrongly agree We have a clear understanding of our customers’ needs and wants *Strongly disagreeDisagreeNeitherAgreeStrongly agree Our customers fully understand our product and service portfolio *Strongly disagreeDisagreeNeitherAgreeStrongly agreeOur customers are at the heart of everything that we do and shape all key decisions *Strongly disagreeDisagreeNeitherAgreeStrongly agreeNext - your imageYour image...Our brand is widely recognised by the people that matter to us *Strongly disagreeDisagreeNeitherAgreeStrongly agree We have a distinctive visual identity that helps us to stand out *Strongly disagreeDisagreeNeitherAgreeStrongly agree We present a consistent image across all customer and employee touchpoints *Strongly disagreeDisagreeNeitherAgreeStrongly agreeWe operate with a consistent service personality across all our operations *Strongly disagreeDisagreeNeitherAgreeStrongly agreeNext - your cultureYour cultureWe have a well-defined, values-led culture *Strongly disagreeDisagreeNeitherAgreeStrongly agree We have strong and respected leadership *Strongly disagreeDisagreeNeitherAgreeStrongly agree Our people, at all levels, feel empowered and involved *Strongly disagreeDisagreeNeitherAgreeStrongly agreeOur working environment is positive and energised *Strongly disagreeDisagreeNeitherAgreeStrongly agreeNext - your executionYour executionOur Brand and Marketing activity is a key enabler for business success and growth *Strongly disagreeDisagreeNeitherAgreeStrongly agree We successfully communicate across a diverse range of traditional and new media channels *Strongly disagreeDisagreeNeitherAgreeStrongly agree Our communications with customers, partners and employees is a two way dialogue *Strongly disagreeDisagreeNeitherAgreeStrongly agreeWe have the right marketing knowledge and skills to succeed *Strongly disagreeDisagreeNeitherAgreeStrongly agreeNext - your thoughtsAnd finally...As we embark on this review of your brand, is there anything in particular that you would like to see come out of it? *Any concerns that you have about the brand in its current state, and any ambitions for how it should be? *NextSome details about you(don't worry, your answers will be anonymous and not attributed to you personally).Please tell us your name *Your company name *Your position *CheckboxesI agree to the terms of rbl's privacy policyOur Privacy Policy (opens in a new window)EmailSubmit